Centimark Roofing’s Market Expansion And Growth

CENTIMARK ROOFING’S MARKET EXPANSION AND GROWTH

Strengthening Bccg's Sales Pipeline

CLIENT OVERVIEW

CentiMark Roofing is a long-established company specializing in roofing services, with a strong focus on maintenance and existing facilities. Despite its success, CentiMark struggled to establish relationships in the new construction market.

THE CHALLENGE

CentiMark faced a significant hurdle: while they had a steady stream of work from existing facilities, they lacked connections in the new construction sector. The company had no established relationships with general contractors, limiting their ability to bid on and win new projects. They turned to Total Industrial to help break into this untapped market and establish a foothold.

Strengthening Bccg's Sales Pipeline

THE SOLUTION

Total Industrial developed and executed a comprehensive strategy to address CentiMark’s challenges:

Market Definition:

Identified and segmented the new construction market to pinpoint opportunities.

Target Development:

Created a targeted list of general contractors in the new construction space.

Introductions:

Facilitated over 50-100 introductions to general contractors within two years.

Relationship Building:

Leveraged Total Industrial's network to build credibility and trust for CentiMark in a new sector.

Strengthening Bccg's Sales Pipeline

THE RESULTS

Through Total Industrial’s efforts, CentiMark achieved remarkable outcomes:

Won over $2 million (+) in new construction projects.
Bid on 40+ projects.
Secured 42 first-time general contractor introductions.
Hosted 20 lunch-and-learn events to build relationships and showcase expertise.
Established a steady stream of ongoing opportunities.
Created a new business department focused on general contractors

CONCLUSION

Total Industrial’s strategic approach allowed CentiMark Roofing to successfully enter the new construction market. By defining clear targets and leveraging a robust network, Total Industrial helped CentiMark build relationships, secure significant project bids, and sustain long-term growth.